BY February 22, 2013| Entrepreneur
It’s one thing to hire employees with the right experience and
skills, but getting people with the right personalities for your company
can be more challenging. Company culture is hard to define, and that
makes hiring a risky proposition if you don’t know how to snag the right
people.

One thing you should do if you want to get a sense of a
potential hire’s personality is to bring your own personality to the
interview. “You put people on guard if you ask them to reveal something
about themselves but don’t give them anything in return,” says Jonathan
Basker, a vice president at Betaworks, a New York-based company that
builds social web companies. He recommends acting natural and opening up
to interviewees about yourself and your company. And don’t try to
“gotcha” them with difficult trick questions. “There should be no power
dynamics,” Basker says. “It should just be a conversation between two
people.”

Protect your employees’ sensitive information.

The Internal Revenue Service is being defrauded by scammers using stolen
Social Security numbers to file false refund claims. “Identity theft is
a huge epidemic the IRS is facing,” says Russell Fox, the author of Tax
Strategies for the Small Business Owner. To prevent being a mark for
scammers, make sure you keep your employees’ Social Security numbers
secure. You may even want to keep them locked in a physical filing
cabinet rather than saving digital copies. More: How to Keep Your Zen During Tax Season

Listen to your fans and engage them as individuals.

When telecommunications giant Nokia learned in September 2012 that one
of its customers, 32-year-old Aaron Hall, had driven 400 miles to be
first in line for the unveiling of the company’s new Lumia 820 and 920
smartphones, the company made Hall the focus of a blog post. Stay on the
lookout for passionate customers like Hall; they are your biggest brand
advocates, says Brad Spikes, Nokia’s head of social media marketing for
North America. More: 3 Ways to Turn Social Media Followers Into Promoters of Your Brand