Author Archives: Reeve Conover

Rural hospital and MD shortage continues

In a recent story on CBS news (click here), some of the stresses, and resulting scandals, surrounding rural hospitals were revealed.   The struggle, with reduced reimbursements in the medical insurance industry and specifically following ObamaCare’s enactment, continues.    According to a 2015 article in HHN, “A March 2015 report by the Association of American Medical Colleges projects that the United States will face a shortfall of 46,000 to 90,000 physicians by 2025. The physician shortage remains especially problematic in rural areas, where more than 20 percent of the U.S. population resides but only 10 percent of physicians practice, according to a position paper by the American Academy of Family Physicians (AAFP).”

The CBS article states  “Rural hospitals across the country are closing at the highest rates in decades. Since 2010, 83 have shuttered. Desperate to stay open, some hospitals got caught up in dubious billing schemes. In March, CBS News investigated questionable billing at rural hospitals in Georgia and Florida.

“Insurance companies reimburse rural hospitals at higher rates to help keep critical healthcare in those communities. Those higher rates have made rural hospitals attractive targets for schemes that have generated nearly half a billion dollars in allegedly fraudulent billing.”

A mans got to know his limitations!

In 1973, in Magnum Force, Harry Callahan said famously, “A mans got to know his limitations.”

This applies to all of use, every day, and especially to Entrepreneurs.  It is a rare person that can be good at three of four areas of expertise, yet many business owners try to be just that, every day.  Sales, Marketing, Operations, management, production, accounting, finance, human resources, legal… how many hats do you wear?  More importantly how many do you wear – that you know you are not good at?  How many times a week do you say to yourself “I really have to get to that project, why do I keep putting it off?”

The most productive entrepreneurs know their limitations, and hire outside help to shore up their weaknesses.   In fact, most business owners spend all their time putting out fires and meeting deadlines (being the manager), and spend no time planning (being the leader).  Then they are surprised when things fall apart.  And they will, so plan how you will handle it and what your backup plan is.

Knowing your limitation is essential to self-growth and progress. To improve your business, take a good long look in the mirror and decide what your weaknesses are – and go get someone to help.


“Mastery of a task may be a straightforward path. Mastery in leadership is a lifetime pursuit, one that is both humbling and challenging as well as rewarding to the individual, and the team, when it works.” – John Baldoni

FMLA Tax Credit Clarification

Trucker and Huss released a clarification on the recent tax credit for the Family and Medical Leave.

“Section 13403 of the Act added the paid family and medical leave credit as a new general business credit under Internal Revenue Code (the “Code”) section 38. However, the credit is a temporary addition to the tax code because it only applies to paid leave provided January 1, 2018 through December 31, 2019. Generally, an eligible employer may claim the tax credit based on wages paid to qualifying employees on leave for any of the purposes listed under the Family and Medical Leave Act (FMLA), provided that certain conditions are met.”

To claim the credit, an “eligible employer” must have a written leave policy that:

  1. Provides at least two weeks of paid family and medical leave annually to all full-time qualifying employees (the duration of the paid family and medical leave may be prorated for part-time qualifying employees);
  2. Pays qualifying employees at least 50% of their normal wages; and
  3. Ensures that the employer will not interfere with, restrain, or deny any rights provided under the policy, or discriminate against any individuals.”

For the full article, click here.

Interview-winning resumes

Ellen Steverson is a Resume and Interview professional who has helped people worldwide get the job of their dreams. Periodically we will host one of her posts for those of you either searching for work, or hiring candidates.  She can be reached at

  1. An interview-winning résumé spells out the specific value that you have to offer the prospective employer without including additional, irrelevant experience. To create such a document, it is important to understand the specific needs of that particular role — and, in many cases, tailoring the résumé for the needs of a specific company. With this in mind, it is important for you to identify a specific job title that you are pursuing, and even more helpful to collect 3-5 job postings for this type of position, even if these job postings are no longer active and even if you do not wish to apply to this specific company. Being able to incorporate relevant keywords while describing current and past work experience is one way to demonstrate value to a prospective employer. An analysis of relevant job postings helps make this possible. Contact StartingBlock for more information about resume services and how to target your new resume to job postings that interest you.
  2. How long should my résumé be? Due to ATS software, résumé length is not as important as it used to be, as many résumés are first assessed by a computer, not a human being. Whether one page or two, the most important factor is having the right content to attract the interest of the hiring manager but also including the keywords to be found in a query of the company’s applicant tracking software. Your résumé must be written to appeal to both the computer software and the human reader.
  3. The days of the “generic” résumé are gone. Instead, your résumé must be specifically targeted. A résumé that is not tailored towards a specific type of position is a “career obituary” and tells the story of the past — not the potential you have to offer to a prospective employer and how your specific experience, education, and skills can benefit the company or organization. Send StartingBlock a private message to inquire about resume services and how to target your new resume to the jobs you want to apply to.
  4. Could your email address be negatively impacting your job search? It’s crucial that you demonstrate that you can succeed in a technologically advanced world. That means no AOL, Hotmail, or Yahoo email addresses. Use Gmail … or, better yet, your own name as your domain name with an email address that incorporates it ( If you are going to be applying for positions online, set up a separate email address that you use only for your job search. That way, if you sign up for job alert notifications, you won’t have to unsubscribe from them when you land your new position.

Finding that new opportunity, part 3

Ellen Steverson is a Resume and Interview professional who has helped people worldwide get the job of their dreams. Periodically we will host one of her posts for those of you either searching for work, or hiring candidates.  She can be reached at

  1. How has technology impacted the hiring process in the past 10 years? Technology has made an impact on the hiring process — specifically, the pre-screening interview. The Internet makes it easy to apply for a job anywhere in the world, but the company is not going to incur the expense of an in-person interview unless the candidate is a good fit — and often that is determined through one or more virtual interviews. Contact StartingBlock Career Services for information about virtual interview coaching sessions to give you a competitive edge!
  2. How has the job search process changed over the last 15 years? Not surprisingly, the biggest thing that has changed in the job search is the impact of technology. The ability to apply online for a position has contributed to a substantial increase in the sheer volume of applications that companies receive for open positions. It takes literally seconds — and costs almost nothing — for a jobseeker to apply for a position online. Consequently, companies are inundated with applicants for job openings. Some companies receive more than 20,000 applicants for each advertised position. In response to this deluge of applications, companies are using technology to handle the résumés and help identify candidates to interview. Applicant Tracking Systems (ATS) have changed the application and résumé screening process, particularly in mid-size and large companies. The ATS software allows companies to determine which candidates may be a match for a particular position, based on their résumé. Contact StartingBlock Career Services to write you a resume with keywords that will help to get your resume past the ATS system!

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Reeve Conover is a Registered Representative. Securities offered through Cambridge Investment Research, Inc., a Broker/dealer member FINRA/SPIC. Cambridge and Conover Consulting are not affiliated. Licensed in SC, NC, NY, CT, NJ, and CA. - SIPC - Brokercheck